I had the distinct pleasure of attending the inaugural IMATS in New York City. After hearing tales of fun and fancy from IMATS LA, I could barely contain my excitement - visions of amazing product selection and infinite discounts had me giddier than a kid on Christmas morning. And while I'm certainly glad I made it to the first day, I was unfortunately disappointed by the small scale and lack of brands on display. Crown Brushes pulled out at the last minute and brands like MAC and MUFE chose not to attend. However, this did give me a chance to check out brands I don't normally give a lot of attention to.
My first stop was the Royal & Langenickel booth. I'd never heard of this brush brand before but they were giving out shopping bags to everyone waiting on line to get a wristband and, since they were the first booth I came across, I decided to browse. Thirty minutes and a full basket later, I had a handful of useful brushes, some new to me, others duplicates of others I already own but can't seem to get enough of.
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| $7 kabuki brushes? Yes, please |
I was sorry to have to skip the Inglot booth. I really like their brand and the discount at the show was 30% (compared to 20% for the pro discount). But I couldn't bare the thought of waiting on the line!
That didn't stop me from snapping a few pictures though ...
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| Hello wall of nailpolish! |
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| Freedom palettes as far as the eye can see! |
Another booth I only stopped at long enough to snap pictures was OCC's. While they have amazing products, I'm not much interested in their pigments and I already own a dozen lip tars. Getting near the table was a nightmare!
I spent a lot of time at the Mehron booth. They were a brand I'd always been interested in but, with limited access, it was difficult to decide on what to buy. One of their artists was also doing an amazing transformation on a patient model so I found myself wandering back there time and again to check in on the progress being made.
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| Look at those metallics! |
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| I walked up just as she was getting her nose applied. |
And finally, my modest haul. Brushes, one Mehron palette and lipstick and a few Stila items.
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The indigo liner was given to me by mistake - I really intended to buy the green glitter liner. I didn't realize the sales rep sold me the wrong item until after I got home! |
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| That red brush is the biggest kabuki brush I've ever seen! |
Overall, I'm glad I went. Sure, it wasn't quite the experience I'd been hoping for, but at least it was a new experience. Hopefully next year, now that it's been an established success in NY (first time ever the show sold out - ANYWHERE!) there will be more vendors, a better space, and some good deals next year!